{"id":920,"date":"2009-09-02T16:40:06","date_gmt":"2009-09-02T08:40:06","guid":{"rendered":"http:\/\/www.zjicpcc.com\/?p=920"},"modified":"2009-09-02T16:40:06","modified_gmt":"2009-09-02T08:40:06","slug":"%e7%bd%91%e6%b8%b8%e5%b9%bf%e5%91%8a%e7%9a%84%e2%80%9c%e5%a3%81%e8%99%8e%e2%80%9d%e6%a8%a1%e5%bc%8f","status":"publish","type":"post","link":"http:\/\/www.zjicpcc.com\/?p=920","title":{"rendered":"\u7f51\u6e38\u5e7f\u544a\u7684\u201c\u58c1\u864e\u201d\u6a21\u5f0f"},"content":{"rendered":"

\u7f51\u6e38\u5e7f\u544a\u7684\u201c<\/span>\u58c1\u864e\u201d<\/span>\u6a21\u5f0f<\/span><\/span><\/strong><\/p>\n

2009-09-02 12:56:57<\/span>\u3000\u6765\u6e90: \u300a\u521b\u4e1a\u90a6\u300b\u6742\u5fd7<\/span><\/span><\/a>(<\/span>\u5317\u4eac)<\/span>\u3000 <\/span><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u5728\u7f51\u7edc\u6e38\u620f\u4e2d\uff0c\u5f00\u59cb\u51fa\u73b0\u8d8a\u6765\u8d8a\u591a\u82e5\u9690\u82e5\u73b0\u7684\u771f\u5b9e\u611f\u3002\u6bd4\u5982\u6253\u602a\u540e\u8e66\u51fa\u7684\u7ea2\u725b\u996e\u6599\u53ef\u4ee5\u7ed9\u73a9\u5bb6\u589e\u52a0\u529b\u91cf\uff1b\u5b9e\u51b5\u7bee\u7403\u7684\u6fc0\u6218\u4e2d\uff0c\u67d0\u54c1\u724c\u5409\u7965\u7269\u4f1a\u4e3a\u4f60\u632f\u81c2\u6b22\u547c\uff1b\u5728\u8d5b\u8f66\u6bd4\u8d5b\u524d\u4f60\u751a\u81f3\u53ef\u4ee5\u8fdb\u5165\u4e00\u8f86\u5b9d\u9a6c\u4f53\u9a8c\u548c\u8bd5\u9a7e\u3002\u6709\u5bb6\u516c\u53f8\u4e13\u95e8\u505a\u8fd9\u4e9b\u4e92\u52a8\u5f62\u5f0f\u7684\u5e7f\u544a\u521b\u610f\uff0c\u5e76\u88ab\u5f88\u591a\u7f51\u6e38\u8fd0\u8425\u5546\u548c\u5e7f\u544a\u5546\u719f\u77e5\uff0c\u201c<\/span>\u60f3\u8981\u5728\u6e38\u620f\u91cc\u9762\u6295\u653e\u5e7f\u544a\uff1f\u53ef\u4ee5\u627e\u58c1\u864e\u79d1\u6280\u7684\u674e\u67f3\u519b\u3002\u201d<\/span><\/span><\/p>\n

\u770b\u8d77\u6765\u5f88\u7f8e<\/span><\/strong><\/span><\/p>\n

\u201c<\/span>\u5982\u679c\u628a\u4e2d\u56fd\u6240\u6709\u7684\u7f51\u7edc\u6e38\u620f\u60f3\u6210\u8fde\u901a\u7684\u4e16\u754c\uff0c\u8fd9\u4e2a\u865a\u62df\u4e16\u754c\u975e\u5e38\u5e9e\u5927\uff0c\u6bcf\u79d2\u949f\u540c\u65f6\u5728\u7ebf\u7684\u4f1a\u6709\u4e00\u3001\u4e24\u5343\u4e07\u4eba\uff0c\u8db3\u4ee5\u6210\u4e3a\u4e00\u79cd\u4f20\u64ad\u5a92\u4ecb\u3002\u201d<\/span>\u674e\u67f3\u519b\u76f8\u4fe1\u968f\u7740\u7f51\u7edc\u6e38\u620f\u4e0d\u65ad\u63a8\u9648\u51fa\u65b0\uff0c\u505a\u7f51\u6e38\u5a92\u4f53\u5e73\u53f0\u80fd\u5f97\u5230\u6bd4\u6e38\u620f\u4ee3\u7406\u66f4\u591a\u7684\u673a\u4f1a\u3002\u5728\u521b\u7acb\u58c1\u864e\u79d1\u6280\u4e4b\u524d\uff0c\u674e\u67f3\u519b\u5c31\u505a\u8fc7\u6e38\u620f\u4ee3\u7406\uff0c\u5374\u56e0\u4e3a\u97e9\u56fd\u7684\u7814\u53d1\u516c\u53f8\u5012\u95ed\u800c\u4e8f\u635f500<\/span>\u4e07\u5143\u3002<\/span><\/span><\/p>\n

\u5728\u674e\u67f3\u519b\u773c\u91cc\uff0c\u7f51\u6e38\u5a92\u4f53\u5e73\u53f0\u662f\u6bd4\u6e38\u620f\u4ee3\u7406\u770b\u8d77\u6765\u66f4\u7f8e\u7684\u673a\u4f1a\u3002\u7f51\u6e38\u5185\u7f6e\u5e7f\u544a\u548c\u7535\u5f71\u4e2d\u7684\u8f6f\u5e7f\u544a\u76f8\u4f3c\uff0c\u53ef\u4ee5\u51fa\u73b0\u5728\u9053\u5177\u3001\u865a\u62df\u4eba\u7269\u5f62\u8c61\u3001\u5bf9\u8bdd\u3001\u80cc\u666f\u3001\u767b\u5165\u548c\u9000\u51fa\u7b49\u8bf8\u591a\u5730\u65b9\uff0c\u800c\u4e14\u6700\u91cd\u8981\u7684\u662f\uff0c\u4e0d\u4f1a\u50cf\u5f39\u51fa\u5e7f\u544a\u90a3\u6837\uff0c\u5bb9\u6613\u4f7f\u73a9\u5bb6\u53cd\u611f\u3002<\/span><\/span><\/p>\n

\u201c<\/span>\u6e38\u620f\u5185\u7f6e\u5e7f\u544a(In-game advertising<\/span>\uff0c\u201cIGA\u201d)<\/span>\u7684\u6982\u5ff5\u5e76\u4e0d\u662f\u6211\u4eec\u7b2c\u4e00\u4e2a\u63d0\u51fa\u7684\u3002\u201d<\/span>\u5728\u56fd\u5916\uff0cIGA<\/span>\u5f88\u65e9\u5c31\u88ab\u5e7f\u544a\u4e3b\u63a5\u53d7\uff0c\u7531\u4e8e\u5355\u673a\u6e38\u620f\u53d7\u5230\u6b22\u8fce\u800c\u7f51\u6e38\u53d1\u5c55\u8f83\u6162\uff0c\u66f4\u591a\u51fa\u73b0\u5728\u5355\u673a\u6e38\u620f\u4e2d\uff0c\u800c\u4e14\u591a\u4e3a\u82f1\u7279\u5c14(<\/span>\u535a\u5ba2)<\/span>\u3001LG<\/span>\u7b49\u8d22\u5927\u6c14\u7c97\u7684\u4f01\u4e1a\u76f4\u63a5\u627e\u5230\u6e38\u620f\u5f00\u53d1\u5546\u8fdb\u884c\u5408\u4f5c\uff1b\u800c\u5728\u4e2d\u56fd\uff0c\u60c5\u51b5\u6b63\u597d\u76f8\u53cd\uff0c\u7f51\u6e38\u70ed\u6f6e\u4ece\u672a\u505c\u606f\uff0c\u73a9\u5bb6\u6570\u91cf\u5e9e\u5927\u4e14\u9887\u5177\u4e0a\u5347\u7a7a\u95f4\u3002<\/span><\/span><\/p>\n

\u6b64\u65f6\u7684IGA<\/span>\u516c\u53f8\u4e3b\u8981\u6709\u4e24\u79cd\u505a\u6cd5\uff1a\u7531\u6e38\u620f\u5f00\u53d1\u8005\u8d1f\u8d23\u690d\u5165\u5e7f\u544a\uff0c\u6216\u8005\u6839\u636e\u5e7f\u544a\u7684\u4e3b\u8981\u6c42\u201c<\/span>\u91cf\u8eab\u5b9a\u505a\u201d<\/span>\u6e38\u620f\u3002\u674e\u67f3\u519b\u5bf9\u8fd9\u4e24\u79cd\u65b9\u5f0f\u90fd\u4e0d\u8ba4\u53ef\uff1a\u524d\u8005\u9700\u8981\u5f00\u53d1\u5546\u8c03\u52a8\u7814\u53d1\u4eba\u5458\u53bb\u5b8c\u6210\u4fee\u6539\u548c\u6295\u653e\uff0c\u4e0d\u4ec5\u5f71\u54cd\u5230\u6e38\u620f\u7684\u8fd0\u8425\u8fdb\u5ea6\uff0c\u957f\u8fbe\u4e24\u3001\u4e09\u4e2a\u6708\u7684\u4fee\u6539\u65f6\u95f4\u4e5f\u65e0\u6cd5\u8ba9\u6027\u6025\u7684\u5e7f\u544a\u4e3b\u6ee1\u610f\uff1b\u540e\u4e00\u79cd\u5728\u56fd\u5185\u5e76\u4e0d\u53ef\u884c\uff0c\u4e00\u65b9\u9762\u662f\u4e0d\u5c11\u516c\u53f8\u8fd8\u505c\u7559\u5728\u4e3a\u56fd\u5916\u6e38\u620f\u5382\u5546\u4ee3\u7406\u7684\u9636\u6bb5\uff0c\u53e6\u4e00\u65b9\u9762\uff0c\u7f51\u6e38\u8fd8\u6ca1\u4e0a\u7ebf\u65f6\uff0c\u8c01\u4e5f\u4e0d\u77e5\u9053\u4eba\u6c14\u5982\u4f55\uff0c\u91cf\u8eab\u5b9a\u505a\u663e\u5f97\u592a\u8fc7\u5192\u9669\u3002<\/span><\/span><\/p>\n

2004<\/span>\u5e74\uff0c\u674e\u67f3\u519b\u548c\u56e2\u961f\u51b3\u5b9a\uff0c\u7814\u53d1\u51fa\u4e00\u79cd\u4e0d\u9700\u8981\u4fee\u6539\u4ee3\u7801\u7684\u65b9\u5f0f\uff0c\u6e38\u620f\u4e2d\u7684\u8d34\u56fe\u6216\u4e09\u7ef4\u7269\u4f53\u80fd\u591f\u8fc5\u901f\u88ab\u690d\u5165\u6216\u66ff\u6362\u4e3a\u5e7f\u544a\u5185\u5bb9\uff0c\u8ba9\u5e7f\u544a\u4e3b\u7684\u4fe1\u606f\u53ef\u4ee5\u5728\u6700\u77ed\u65f6\u95f4\u653e\u5230\u6e38\u620f\u4e2d\uff0c\u6700\u77ed\u65f6\u95f4\u5bf9\u5e7f\u544a\u5185\u5bb9\u8fdb\u884c\u4fee\u6539\uff0c\u800c\u5b8c\u6210\u540e\u7684\u6548\u679c\u4e0e\u4e0a\u8ff0\u4e24\u79cd\u65b9\u5f0f\u5e76\u65e0\u5dee\u5f02\u3002<\/span><\/span><\/p>\n

\u540e\u6765\u8005<\/span><\/strong><\/span><\/p>\n

\u5728\u6e38\u620f\u5185\u7f6e\u5e7f\u544a\u9886\u57df\uff0c\u58c1\u864e\u662f\u4e2a\u540e\u6765\u8005\u3002\u76db\u5927\u65e9\u4e8e\u58c1\u864e\u534a\u5e74\u4e4b\u524d\uff0c\u5c31\u5df2\u7ecf\u6295\u5165\u7814\u53d1\u76f8\u4f3c\u7684IGA<\/span>\u6280\u672f\uff0c\u5e76\u8bbe\u7acb\u4e86\u5b50\u516c\u53f8\u76db\u8d8a\u3002\u76db\u5927\u751a\u81f3\u627e\u5230\u58c1\u864e\uff0c\u5e0c\u671b\u4ee5\u67d0\u79cd\u65b9\u5f0f\u8fdb\u884c\u5408\u4f5c\uff0c\u4f46\u674e\u67f3\u519b\u5bf9\u76db\u5927\u65e2\u505a\u7f51\u6e38\u53c8\u7ecf\u8425\u5e7f\u544a\u7684\u6a21\u5f0f\u4ea7\u751f\u6000\u7591\u3002\u201c<\/span>\u6e38\u620f\u516c\u53f8\u600e\u4e48\u505a\u7b2c\u4e09\u65b9\u7684\u6e38\u620f\u5a92\u4f53\uff1f\u628a\u4f60\u7684\u7a0b\u5e8f\u690d\u5165\u5230\u7ade\u4e89\u5bf9\u624b\u90a3\u91cc\uff0c\u4eba\u5bb6\u80af\u5b9a\u4e0d\u613f\u610f\u3002\u5e7f\u544a\u516c\u53f8\u5fc5\u987b\u4e2d\u7acb\uff0c\u9009\u62e9\u7684\u5a92\u4f53\u4e5f\u8981\u4e2d\u7acb\uff0c\u8fd9\u662f\u5e7f\u544a\u884c\u4e1a\u7684\u6f5c\u89c4\u5219\u3002\u201d<\/span><\/span><\/p>\n

\u76db\u8d8a\u540e\u6765\u66f4\u540d\u4e3a\u7f51\u6e38\u4f20\u5a92\uff0c\u4ee3\u7406\u7684\u6e38\u620f\u591a\u662f\u76db\u5927\u65d7\u4e0b\u6e38\u620f\u4ea7\u54c1\uff0c\u76ee\u524d\u91c7\u53d6\u7684\u65b9\u5f0f\u4ecd\u662f\u4fee\u6539\u4ee3\u7801\uff1b\u5206\u4f17\u4f20\u5a92\u4e5f\u6536\u8d2d\u4e86\u521b\u4e16\u5947\u8ff9\uff0c\u5176\u8eab\u4efd\u662f\u5e7f\u544a\u4ee3\u7406\u5546\uff1b\u4e0a\u6d77\u6b22\u718a\u5f97\u5230\u542f\u660e\u7684\u6295\u8d44\uff0c\u6cbf\u7528\u4e86\u56fd\u5916\u7684\u6a21\u5f0f\uff0c\u4e3a\u5e7f\u544a\u4e3b\u8ba2\u4f5c\u5e7f\u544a\u3002\u4e00\u65f6\u95f4\u56fd\u5185\u7f51\u6e38\u5185\u7f6e\u5e7f\u544a\u5e02\u573a\u70ed\u4e86\u8d77\u6765\uff0c\u56fd\u9645\u4e0a\u4e24\u6869\u6536\u8d2d\u4e8b\u4ef6\u4e5f\u8bc1\u660e\u4e86\u8fd9\u4e00\u5e02\u573a\u7684\u6f5c\u529b\uff1a2006<\/span>\u5e74\u5fae\u8f6f\u4ee52<\/span>\u4ebf\u7f8e\u5143\u6536\u8d2d\u6e38\u620f\u5e7f\u544a\u516c\u53f8Massive<\/span>\uff0c2007<\/span>\u5e74Google<\/span>\u4e70\u4e0bAdscape Media<\/span>\u6e38\u620f\u5e7f\u544a\u516c\u53f8\u3002\u827e\u745e\u516c\u5e03\u7684\u6570\u636e\u663e\u793a\uff0c\u4e2d\u56fd\u7684IGA<\/span>\u5e02\u573a\u89c4\u6a21\u57282007<\/span>\u5e74\u30012008<\/span>\u5e74\u5206\u522b\u4e3a0.6<\/span>\u4ebf\u5143\u548c1.3<\/span>\u4ebf\u5143\uff0c2009<\/span>\u5e74\u4e0a\u5347\u81f32.2<\/span>\u4ebf\u5143\uff0c\u800c\u7f8e\u56fd\u7684IGA<\/span>\u5e02\u573a\u89c4\u6a21\u5df2\u8fbe33.7<\/span>\u4ebf\u5143\u3002<\/span><\/span><\/p>\n

2007<\/span>\u5e74\uff0c\u4e00\u5957\u5305\u542b\u201c6<\/span>\u79cd\u6280\u672f\u300113<\/span>\u9879\u4e13\u5229\u201d<\/span>\u7684\u72ec\u7acb\u5f0f\u4ea4\u4e92\u578b\u5e7f\u544a\u7cfb\u7edf\u2014\u2014\u201c<\/span>\u58c1\u864eIGA\u201d<\/span>\u6d6e\u51fa\u6c34\u9762\uff0c\u4ed6\u4eec\u5f88\u5feb\u7740\u624b\u8fdb\u884c\u6295\u653e\u7cfb\u7edf\u7a33\u5b9a\u6027\u6d4b\u8bd5\uff0c\u5e7f\u544a\u4e3b\u627e\u5230\u6e38\u620f\u516c\u53f8\u548c\u4ee3\u7406\u5546\u8981\u6c42\u505a\u5373\u65f6\u5185\u7f6e\u5e7f\u544a\uff0c\u88ab\u63a8\u8350\u53bb\u58c1\u864e\uff0c\u5374\u5f97\u77e5\u8fd9\u5957\u7cfb\u7edf\u8fd8\u53ea\u662f\u6d4b\u8bd5\u9636\u6bb5\u3002\u5728\u58c1\u864e\u7684\u5e73\u53f0\u4e0a\uff0c\u5e7f\u544a\u5185\u5bb9\u53ef\u4ee5\u88ab\u77ac\u95f4\u53d8\u6362\u3002\u5728\u53d1\u5e03\u4f1a\u5f53\u5929\u6210\u4ea4\u7684\u4f01\u4e1a\u6709\u5341\u51e0\u5bb6\uff0c\u5305\u62ec\u6c47\u6e90\u3001\u5b8f\u7881\u3001\u6234\u5c14\u7b49\uff0c\u5176\u4e2d\u5f88\u591a\u73b0\u5728\u4f9d\u7136\u7ee7\u7eed\u5408\u4f5c\u3002<\/span><\/span><\/p>\n

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